The month before a book comes out can be exciting, overwhelming, tear-inducing and more. How do you honor all the work that went into the book & as we say at Red Thread make sure to get your book into the hands of the people who need it?  We have a few suggestions to help you build a book launch marketing calendar. Be sure to consider what tasks are the best use of your energy at the following various phases... It helps to chunk the various parts of a launch into mini-phases.  Feel free to adjust based on your specific needs and timeline:

Pre-Launch Preparation

• Post: Announce the upcoming book launch on social media platforms and your website.
• Create and schedule social media posts introducing the authors and the book's theme. 
• Reach out to book bloggers and influencers for potential reviews or features.
• Create promotional graphics and banners for social media.

Pre-Launch Buzz

• Host a virtual launch party on social media or a webinar platform.
• Release teaser excerpts or quotes from the book on social media.
• Send out press releases to local media outlets or relevant websites.
• Offer a pre-order discount or exclusive content for early buyers. * Esp for your launch team.

Launch Week

• Day 1: Officially launch the book and announce it on all platforms.
• Day 2-3: Follow up with bloggers and influencers about reviews or features.
• Day 4-5: Host a live Q&A session with the authors on social media.
• Day 6-7: Share positive reviews or feedback from readers.

Post-Launch Promotion

• Run a limited-time promotion or giveaway to boost sales.
• Create shareable content related to the book's themes or topics.
• Collaborate with other authors or brands for cross-promotion.
• Offer signed copies or personalized messages for readers.

Review and Follow-Up

• Analyze the book's performance and engagement metrics.
• Thank your readers and supporters for their participation and feedback. Consider asking for reviews or testimonials.

Remember to engage with your audience throughout the entire process and adjust your strategy based on their feedback and interactions. Your book is FOR THEM! It is not about you... as much as social media may make you feel that it is.... your book is for your audience. 

DAY-BY- DAY: Launch Countdown:

30-day content plan leading up to your book launch

Day 30: Share a teaser image of the book cover and announce the release date.

Day 29: Introduce one of the authors with a short bio and their inspiration for writing.

Day 28: Share a behind-the-scenes look at the book's creation process.

Day 27: Highlight an interesting fact or anecdote related to the book's theme.

Day 26: Share a short video clip of the authors discussing the book.

Day 25: Post a poll or question related to the book's topic to engage your audience.

Day 24: Share a review or testimonial from a beta reader or early reviewer.

Day 23: Offer a sneak peek of the book's introduction or first chapter. (screenshot or video)

Day 22: Host a live Q&A session with one of the authors on social media.

Day 21: Share a list of recommended books or resources related to your book's theme.

Day 20: Share a personal story or experience that inspired the book.

Day 19: Offer a pre-order discount or exclusive content for early buyers.

Day 18: Highlight an important issue or topic discussed in the book.

Day 17: Share a quote or excerpt from the book.

Day 16: Host a giveaway for a signed copy of the book.

Day 15: Share a video or podcast interview with one of the authors discussing the book.

Day 14: Share a behind-the-scenes look at the book's cover design process.

Day 13: Highlight a key message or takeaway from the book.

Day 12: Share a list of discussion questions for book clubs or readers.

Day 11: Post a fun fact or trivia related to the book's topic.

Day 10: Share a video testimonial from a reader who has already read the book.

Day 9: Highlight a positive review or endorsement from an author or influencer.

Day 8: Share a list of upcoming virtual events or book signings.

Day 7: Host a countdown to the book launch on social media.

Day 6: Share a playlist of music that inspired the authors while writing the book.

Day 5: Post a teaser image of the book's back cover or blurb.

Day 4: Share a quote from one of the authors about their writing process.

Day 3: Share a list of reasons why readers should be excited about the book.

Day 2: Post a thank you message to your audience for their support leading up to the launch.

Day 1: Announce the official release of the book with a celebratory message and link to purchase.

Feel free to adapt these ideas to fit your book's theme and the preferences of your audience! But isn't this a fun list to get started with? You will need to work on this in advance several of these require a bit of planning. But it is totally doable. Even doing half of this would put you ahead of the curve. 

Plan a Relaunch:

Audiobook or Translation release... not your first rodeo!

Here's a 30-day content plan for the relaunch of an audiobook version or translation of your book: *we are excited to have Red Thread authors doing both Audiobook & Spanish translations this year for the first time.

Day 30: Share a teaser image of the new audiobook cover or translated edition cover and announce the release date.

Day 29: Introduce the narrator of the audiobook or the translator of the new edition with a short bio and their connection to the book.

Day 28: Share a behind-the-scenes look at the audiobook recording process or the translation process.

Day 27: Highlight an interesting fact or anecdote about the new edition, such as challenges faced during translation or unique aspects of the audiobook production.

Day 26: Share a short audio clip of the audiobook narration or a sample of the translated text.

Day 25: Post a poll or question related to the new edition to engage your audience.

Day 24: Share a review or testimonial from someone who has listened to the audiobook or read the translated edition.

Day 23: Offer a sneak peek of a key scene from the audiobook or translated edition.

Day 22: Host a live Q&A session with the narrator or translator on social media.

Day 21: Share a list of reasons why listeners should be excited about the audiobook or why readers should check out the translated edition.

Day 20: Share a personal story or experience that inspired the creation of the audiobook or the decision to translate the book.

Day 19: Offer a pre-order discount or exclusive content for early buyers of the audiobook or translated edition.

Day 18: Highlight an important theme or message from the book that is emphasized in the audiobook or translated edition.

Day 17: Share a quote or excerpt from the audiobook or translated edition.

Day 16: Host a giveaway for a free download of the audiobook or a copy of the translated edition.

Day 15: Share a video or podcast interview with the narrator or translator discussing their work on the new edition.

Day 14: Share a behind-the-scenes look at the design process for the new cover or marketing materials.

Day 13: Highlight a key difference between the audiobook and the print edition, or between the original text and the translation.

Day 12: Share a list of discussion questions for book clubs or readers of the translated edition.

Day 11: Post a fun fact or trivia related to the book or its translation process.

Day 10: Share a video testimonial from a listener who has already enjoyed the audiobook or from a reader who appreciates the translated edition.

Day 9: Highlight a positive review or endorsement of the audiobook or translated edition.

Day 8: Share a list of upcoming virtual events or book signings related to the relaunch.

Day 7: Host a countdown to the relaunch on social media.

Day 6: Share a playlist of music that inspired the creation of the audiobook or the translation.

Day 5: Post a teaser image of the new edition's back cover or blurb.

Day 4: Share a quote from the narrator about their experience recording the audiobook or from the translator about their approach to the translation.

Day 3: Share a list of reasons why fans of the book should check out the audiobook or translated edition.

Day 2: Post a thank you message to your audience for their support leading up to the relaunch.

Day 1: Announce the official relaunch of the audiobook or translated edition with a celebratory message and link to purchase or download.

I hope this helps with your relaunch! - Tag us @redthreadbooks & we will happily help spread the word about your book! If you need more strategy support please schedule a call & we can talk you through a few more impactful ideas [Strategy call https://bit.ly/RedThreadBooking]