Write.Publish.Impact. Blog

With so much information available it is easy to get overwhelmed or get it wrong. Red Thread breaks it down into three simple steps: WRITE. PUBLISH. IMPACT. Countless people need your mission, your message, and your book. Get the right pieces in the right order. Create ease for you in the creation process and clarity for your audience too. Weekly tools & tips to write, publish & have an impact!  

Author Challenge 1: Update Your Social Media Profiles & Email Signature

authorchallenge Apr 30, 2024

Attention all indie authors! Red Thread Publishing has launched our Weekly Author Challenge, designed to support your journey to author success! read more

How does it work?

Each week, we'll post a new challenge along with a detailed blog to guide you through it. From crafting compelling book blurbs to building your author platform, these challenges will cover all the essential elements of becoming a successful authorpreneur.

Tag us @redthreadbooks #RTAuthorChall so we can share & celebrate your work You do not have to do this alone. 


Author Challenge 1:

Update Your Social Media Profiles & Email Signature

Your social media profiles and email signature are often the first points of contact readers and industry professionals have with your author brand. Ensuring they are up-to-date and reflective of your brand is crucial for making a strong impression.


Here's how & why you should do it:

  1. Consistency is Key: Your social media profiles and email signature should reflect a consistent brand image. Use the same profile picture, bio, and branding elements across all platforms to create a cohesive brand identity.
  2. Showcase Your Author Brand: Use your profiles to showcase your author brand. Include a brief bio that highlights your writing style, genre, and any accolades or achievements. Use a professional profile picture that aligns with your brand image.
  3. Update Your Contact Information: Make sure your contact information is up-to-date and easily accessible. Include links to your website, blog, and social media profiles to make it easy for readers to connect with you.
  4. Customize Your Email Signature: Your email signature is an often-overlooked opportunity to promote your brand. Include your name, title (Author), and a link to your latest book or website. Consider adding a brief tagline or quote that reflects your brand personality.
  5. Engage with Your Audience: Use your social media profiles to engage with your audience. Share updates about your writing process, behind-the-scenes glimpses, and interact with your followers to build a loyal fan base.
  6. Update Your Headshot: Update any crappy selfies... you are an author look the part. Seasonal, on brand, crisp. There are so many authors these days stand out with your image too.  

Updating your social media profiles and email signature is a simple yet effective way to enhance your author brand and make a lasting impression on your audience. Take the time to review and update them regularly (quarterly or annually) to ensure they reflect your evolving brand identity.


Remember your Social platforms should be informed by where your Target Audience is! So the first question is are you visible where you should be? 

Tag us @redthreadbooks & use the #RTAuthorChall

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Red Thread Publishing houses two imprints. Red Thread Books was founded with a mission to support 10,000 women to become successful published authorpreneurs & thought leaders. We have expanded to incorporate a second imprint [Red Falcon Press] for all genders encouraging more silenced and marginalized folks to share their voices & stories. 

To date, we have supported 205+ people from 24 countries to Write & Publish their books. 




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