Write.Publish.Impact. Blog

With so much information available it is easy to get overwhelmed or get it wrong. Red Thread breaks it down into three simple steps: WRITE. PUBLISH. IMPACT. Countless people need your mission, your message, and your book. Get the right pieces in the right order. Create ease for you in the creation process and clarity for your audience too. Weekly tools & tips to write, publish & have an impact!  

Tech tools to help you WRITE & PROMOTE your book!

business guidance impact marketing Mar 12, 2024

We work with authors all day long... It is an incredible effort to WRITE, PUBLISH & Promote a book, but there are certainly great tools to help make it more manageable. We have gathered some of our favorites & most recommended... DO NOT USE ALL THE TOOLS that would be chaotic. (don't us a chisel to cut your vegetables or a blender to build a house. The right tool for the right job...)

TIP: Chose one or two drafting tools, one or two promoting tools... learn how to master them and then get on with your day. 


Here's a list of some of the best internet tools for authors to draft and promote their books:

Drafting Tools:

  1. Scrivener: A powerful content-generation tool for writers that allows you to organize your ideas, research, and writing all in one place.

  2. Google Docs: A free, web-based word processor that offers real-time collaboration and easy access to your documents from anywhere. (this tool makes all our work possible HUGE FAN)

  3. Microsoft Word: A widely used word processor that provides a range of formatting and editing tools for writers.

  4. Grammarly: An AI-powered writing assistant that helps you improve your writing by suggesting grammar, punctuation, and style improvements. (EVERYONE should use this.. it helps with the simple errors we all make)

  5. Hemingway Editor: A tool that helps you simplify your writing and make it more clear and concise.


Promotion Tools:

  1. Social Media Platforms: Platforms like Twitter, Facebook, Instagram, and LinkedIn can be powerful tools for promoting your book and connecting with readers. (Dah! *but how to use them effectively is a bit of a learning curve... that is why we support authors with strategy etc.)

  2. Book Promotion Services: Services like BookBub, BookSends, and Bargain Booksy can help you promote your book to a wider audience of readers.

  3. Email Marketing Tools: Tools like Mailchimp and ConvertKit can help you build and manage an email list of readers interested in your books. We use & love 17hats (our crm, project manager & Email tool) & Kajabi (our website, course manager & email) that do this & much more. 

  4. Amazon Author Central: A platform that allows you to create an author profile, manage your books, and track sales and reviews on Amazon.

  5. Goodreads: A social media platform for book lovers that allows you to promote your book, connect with readers, and participate in author events and giveaways.

  6. BookFunnel: A service that helps authors distribute their books to readers and track downloads and sales.

  7. Press Release Distribution Services: Services like PR Newswire and PRWeb can help you distribute press releases about your book to journalists and media outlets.

  8. Virtual Book Tours: Services like Enchanted Book Promotions and Goddess Fish Promotions can help you organize virtual book tours to promote your book to bloggers and readers.

  9. CANVA: Is a graphic design tool but the visuals of your book marketing are as important as all the other tools above, so we mention it here! (I am so in love with this tool. I have used it for 10 years... and I can't imagine my business without it.) Free & paid accounts
  10. Unspalsh: Offers open-source images- another great resource while sharing your book... images are worth 10,000 words. 

These are just a few examples of the many internet tools available to authors for drafting and promoting their books. Each tool offers unique features and benefits, so it's important to explore and find the ones that work best for you and your writing goals.



So now you know what you can try, but what if you don't know how to use these tools? We have some recommendations for you. DON'T TAKE IT ALL ON AT ONCE! CHOOSE ONE and learn little by little. 

Exploring how to become adept with drafting and promotion tools for authors involves several best practices:

  1. Start with Tutorials and Guides: Many tools offer tutorials, guides, and documentation to help you get started. Take the time to go through these resources to familiarize yourself with the features and functionalities of the tool.

  2. Practice Regularly: The more you use a tool, the more comfortable you'll become with it. Set aside time to practice using the tool for drafting or promoting your book.

  3. Join Online Communities: Join online communities related to writing, publishing, and book promotion. These communities can provide valuable tips, advice, and support as you explore and learn to use new tools. HINT: we have one! OPEN & FREE TO ALL

  4. Attend Webinars and Workshops: Many tools offer webinars and workshops to help users learn more about their features and how to use them effectively. Attend these sessions to deepen your understanding of the tool. HINT: We have these too!

  5. Seek Feedback: Share your work with others and seek feedback on how you can improve. This can help you identify areas where you can use the tool more effectively.

  6. Stay Updated: Tools are constantly evolving, with new features and updates being released regularly. Stay updated with the latest developments by following the tool's blog, social media channels, or newsletters.

  7. Experiment and Explore: Don't be afraid to experiment with different features and functionalities of the tool. This can help you discover new ways to use the tool that can benefit your writing and promotion efforts.

By following these best practices, you can become adept with drafting and promotion tools for authors and use them to effectively enhance your writing and promote your books.


Have fun! Let us know if you already use any of these... or if you start exploring with one or two. Join our community for more tools & support about Writing. Publishing. Impact. (what we call book promotion etc). & sign up for the newsletter to stay on top of it. 

Happy Publishing!


If you have a book launch coming up review the 30 day Book Launch Calendar & our highest performing blog of all time 101 social media Book Promo Post Ideas


note: Images in this blog are from Unspalsh.


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